Job Title: CEO
Contract Type: Permanent
Location: City of London
Salary: The package will reflect the seniority of the role and will be negotiated with the preferred candidate
Job Published: October 30, 2019 10:59

Job Description


Working with our board, executive and leadership teams our chief executive is responsible  for:

  • Developing NCT’s 10-year ambition and rolling three-year strategy
  • Leading a culture of safeguarding that puts the well-being of our beneficiaries at the heart of everything we do
  • Championing equality, diversity and inclusion in every aspect of NCT’s work
  • Representing NCT and building NCT’s position amongst the public, decision-makers, media and opinion-formers
  • Harnessing the passions, diversity and collective strengths of our organisation to lead all stakeholders in the same direction
  • Being highly visible and connected to NCT staff, volunteers and practitioners
  • Inspiring and galvanising the executive, leadership and wider staff teams
  • Developing and delivering the annual operating plan and budget
  • Ensuring risk is managed thoroughly and consistently
  • Ensuring the long-term financial strength of NCT.


  • Head of Planning, Governance and Inclusion; Executive Directors for Parent Services, Organisational Services, Marketing and Communications.


  • Organisational budget £15m (with a 3 year goal of significant growth)
  • Reserves of £8m
  • 230 employees
  • 800 self-employed contractors (Practitioners)
  • 6,000 registered volunteers.


  • The Chief Executive works within the authorities formally delegated by the Board, exercising judgement as to when a matter requires reference to the Board, Honorary Officers or Committee Chairs
  • The Chief Executive usually meets with the Chair fortnightly and has an annual appraisal, including 360 feedback. The appraisal is conducted by the Chair with reference to the Nominations & Remuneration Committee.


Strategy into Delivery

  • Developing NCT’s 10-year ambition to support all parents across the first 1,000 days
  • Creating, with the board, executive and leadership teams, a rolling three-year strategy
    • Ensuring the three-year strategy is actioned through a robust, ambitious achievable annual operating plan and budget
    • Ensuring board, executive and leadership teams access and utilise high-grade management information to monitor progress and adapt as necessary
  • Ensuring risk is managed thoroughly and consistently
  • Supporting the Board to govern NCT efficiently and appropriately in line with our own Governance Handbook and The Charity Governance Code
  • Safeguarding
    • Ensuring NCT safeguards children and vulnerable adults within the law and best practice
    • Establishing a culture of safeguarding as everyone’s concern across NCT
  • Equality, diversity and inclusion
    • Leading from the front on NCT’s ambition of being a fully inclusive organisation – supporting all parents, whoever they are and wherever they are from; and ensuring everyone involved in NCT to feel accepted, welcomed and able to bring all of their talent and energy to what we do
    • Ensuring that equality, diversity and inclusion is embedded in our three-year strategy and annual operating plan and budget
  • Financial strength
    • Driving income growth
    • Setting and meeting the annual operating budget
    • Establishing a continual three-year forward financial view with related actions to ensure sustained balance sheet strength
    • Ensuring NCT sees, understands and responds to emerging medium-term financial risks
  • Leadership (inside and out): NCT is a diverse and passionate organisation, and the Chief Executive needs to harness these passions and collective strengths in order to lead all stakeholders in the same direction:
    • Building a team of highly skilled individuals who are well motivated, productive and able to deliver and create. This will involve creating personal development plans and prioritising both individual line management and the team dynamic
    • Being highly visible and connected to NCT staff, volunteers and practitioners
    • Inspiring and galvanising the executive, leadership and wider staff teams
    • Representing NCT and building NCT’s brand and policy and influencing position amongst the public, decision-makers, media and opinion-formers
    • Building strong partnerships with government, the NHS, health professions and other charities supporting pregnancy, birth, breastfeeding and early parenting
Relevant skills, knowledge and experience
  • A deep personal connection with and commitment to the mission of NCT
  • A record of achievement at a strategic level in an organisation or directorate of comparable scale, complexity and diversity
  • An experienced and inspirational leader and manager with the ability to motivate diverse teams, and drive an organisation to deliver outcomes during a period of significant transition
  • A visionary thinker, strategic in outlook and pragmatic in approach with a track record of planning and delivering successful change programmes
  • Strong commercial and business acumen combined with experience of financial management
  • A track record in service design and delivery including an understanding of the strategic contribution technology and data can make to operational performance and user experience
  • Sensitive communication, influencing and ambassadorial skills, with the flexibility and credibility to listen to and engage a range of internal and external stakeholders, including staff, practitioners, volunteers, parents, policy makers, and corporate partners, as well as the media and wider public audiences
  • Evidence of commitment to the values and leadership principles of NCT (p.13) with high levels of personal integrity, transparency and openness
  • Ability to quickly get up to speed with the latest thinking, developments and evidence around maternal and child health, early parenting, birth and infant feeding
  • An up to date understanding of safeguarding, safety and risk
  • An up to date understanding of campaigning, influencing policy, legislation and public affairs
  • The ability to expand the influence and activities of NCT in partnership with and through other like-minded organisations 
Personal qualities
  • An authentic leader who brings empathy, humility and kindness to their leadership
  • A collaborative style, combined with generosity of spirit; effective at empowering and delivering through teams
  • Politically astute; able to conciliate stakeholders with diverse agendas
  • Resilience and tenacity
  • Open-minded and a good listener, yet able to defend and stick to decisions that have been made
  • Strong communicator with an accessible and inclusive style
  • Well-tuned presentation and media management skills.



The package will reflect the seniority of the role and will be negotiated with the preferred candidate.

Flexible working and location

It is envisioned that this role will be based in our London office at 30 Euston Square. Our Bristol office is also a key base for the charity and our CEO will need to spend regular time with the team there. Weekly travel is expected to visit NCT volunteers and practitioners including nights away and approximately 10 weekend working days a year. Within the demands of being a chief executive we are open to flexible  working.


Pension scheme

The Charity operates a Group Personal Pension Scheme. NCT will match  employees’ contribution up to 5% of salary.

Salary sacrifice for pension scheme  contributions

This is an easy way to make your money work harder and a great way to boost pension savings without having to dig any deeper into your  pocket.

Holiday entitlement

30 days per year plus 8 Bank Holidays.

Moving house

The Charity allows one day's paid leave for moving  house.

Family friendly policy and attendance at NCT antenatal  classes

NCT has a Family Friendly Policy, covering paid maternity, adoption, paternity leave and shared parental leave. In addition we will pay for pregnant employees, and those employees whose wife/partner is pregnant, to attend an appropriate NCT antenatal   course.

Employee assistance programme (EAP)

A confidential and impartial advice service providing advice and support to employees and their families on matters ranging from health, medical information, bereavement and stress counselling, legal matters and personal relationships including marriage guidance. Up to 5 x 1:1 counselling sessions can be organised via the confidential  helpline.

Life assurance

NCT offers all employees a Life Assurance scheme that protects family and financial dependents in the event of your death. The benefit payable is a lump sum of three times basic annual salary. In addition to the core benefits of the scheme itself, members are also entitled to free access to a BUPA helpline and discounts on a number of services and products. Certain conditions apply, please refer to the scheme details document for further   information.

Cycle-to-work scheme

A cycle-to-work scheme enables employee to purchase a bicycle through a monthly 'Salary Sacrifice' scheme similar to the one outlined above relating to pension contributions.Employees will make a monthly sacrifice from their gross salary which enables them to make savings in income tax and national insurance  contributions.

Gym membership

NCT staff are able to use the gym at 30 Euston Square for no  charge.

Season ticket loan

This is a loan for the cost of a season ticket for bus, train or tube. Interest-free salary advance is repaid monthly by deduction from salary